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Archie bicycle

Role: Inventor and fabricator

Requirement: Invent a new bicycle that offers advantages over existing designs.


Create / Design / Prototype / Test


Loughborough University


2001 - 2002

bike_prototype_1_core copy.jpg

Insight: Inspiration from a disparate range of sources including laminate furniture, skateboards and suspension bridges combined with a deep love and knowledge of bicycle design enabled the concept to be generated.

Insight: For design to be truly innovative it’s not acceptable for it to merely look different. It must offer functional advantages.

Challenge: Create a novel design in an extremely well developed and established area.

Solution: Combining the excellent strength to weight ratio of cables in tension with the shock absorbing qualities of laminate beams enabled a solution demonstrated with a working prototype. AUDI sponsored further development of the design.

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